Digital Transformation and its Importance In the recent time, digital technology and the manner in which people use it in every aspect of their lives, job, and society, has seen the continued change in the business. Digital transformation may not be the ultimate term to use in describing the areas it covers. Often, some people prefer using the term digital business transformation so as to get in line with the business aspect. Digital transformation is used as an umbrella term to cover changes that are not only in business but evolution and modifications in other areas like, the government and society. Areas where Digital Business Transformation is most prevalent Business processes Business process has to do with the connection of one or more operations, activities, and sets to attain a particular business goal, where business process optimization, business process management, and business process automation are in picture. One essential process in digital transformation strategies and one that is customer-facing is business process optimization.
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Core Business Models The manner in which the business functions from the marketing strategies, to the value proposition to its means of seeking money and effectively transforming its core business, and at times the need for it to drop its traditional main business after a while.
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Existing Business Ecosystems This has to do with the network of partners and stakeholders in addition to the contextual factors that affect the business like the regulatory priorities and evolution. Organizations come together to form new ecosystems by digital transformation and information, and use data and actionable intelligence as an asset of innovation. The list of business areas where digital business transformation touches is long but the above mentioned are just some of the areas. Why it is Important to Digitally Transform your Business Digital Business transformation means the transition of the entire business from an old platform to a new exciting and dynamic model. The marketing strategy of any business is important and will always determine the success of your business; therefore, the importance of digital business transformation in line with sales and marketing need be given the priority. There is an increased rate at which E-commerce is in use which has seen physical ad means being abandoned. Digital transformation has the use of more physical marketing strategies like use of phone calls, mailing, and flier being thrown into the dustbin and the internet is being embraced. Any service business in operation needs to be digitally transformed. In this era, people are no longer using the Yellow pages to search for firms and other such information; instead, they search online for all information. Online sites provide more information and also provide social evidence of customer reviews. Digital Business Transformation is the optimal challenge in change management. It has a significant impact on the organizational structure and strategic positioning and affects all levels of the organization and its extended supply chain.

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